Our advice commitment
We believe the success of your business will stand or fall on the quality of advice that you provide to clients. Like you, we believe the quality of advice should not vary depending on market conditions – clients are entitled to receive quality advice during good times or bad. Enabling you to deliver the best possible advice and articulate the value of your advice to your clients, is the cornerstone of our offer.
Our reputation among advisers comes from delivering what we say we’re going to deliver. Our advisers have recognised this commitment to excellence, with three of our brands coming first, second and third in the 2009 brandmanagement Licensee survey – ipac, AXA Financial Planning and Charter Financial Planning.
Our knowledge and experience comes from working with a broad range of businesses. We have taken the components that have helped the most successful businesses become the best of the best and used them to further develop our offer.
Recognising quality financial advice
Our commitment to quality financial advice is highlighted in our Certified Quality Advice Practice (CQAP) initiative. Around 17 per cent of the businesses in AXA’s Financial Advice Network carry this prestigious accreditation that demonstrates their compliance standards far exceed the industry average.
Joining the CQAP programme can help reduce our advisers’ professional indemnity premiums – already among the lowest in the industry thanks to the strength of our licence – by a further 10 per cent.
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